Tuesday, 4 December 2007
White ends silver’s run as most popular vehicle color
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For seven consecutive years, the color silver has been the most frequently chosen among car buyers. Granted, “silver” now comprises a wide range of shades, with distinctive brown, green, blue and gold hues mixed in. DuPont reports for 2007, however, that white has come out on top, accounting for 19 percent of the total vehicle market in North America. Last year, white came in second to silver, according to a PPG survey.
DuPont interprets the shift as indicative of “global trends in home furnishings, fashion, consumer products and industrial design, where we’re seeing a return to white as a clarifying agent before change, a color of purity and minimalism.” This may be the case, or perhaps consumers are just searching for inexpensive, low-maintenance paint schemes.
Source: Automotive News [Subscription required]
Image: Ford/Lincoln/Mercury media
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