Tuesday, 8 January 2008
Kia set to launch Certified Used program this year; last among full-line auto manufacturers
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Sales of Certified Pre-Owned (CPO) vehicles across the industry have grown steadily year-to-year since the beginning of the decade. Customers are not only attracted to the comprehensive inspections and warranties, but also many of the financing incentives offered by manufacturers. Beginning this year, Kia will embark on selling Certified Used models, representing the last full-line manufacturer to embrace this new “type” of retail vehicle.
For a Kia to qualify, the specific vehicle must be no more than five years old and have fewer that 60,000 miles on the odometer. The Certified Used warranty is a 10-year, 100,000-mile deal, beginning when the car was first sold as new. Kia hopes to sell between 13,000 and 15,000 certified autos in 2008, potentially bumping up the residual values of models across the Kia brand.
Source: Automotive News [Subscription required]
Image: Kia Media [2008 Kia Rondo]
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