Wednesday, 22 August 2007

Nissan warding off speculators, may void warranty for “flipped” 2009 Skyline GT-R sports cars

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When a high-priced limited-production vehicle reaches the market for the first time, there is often a group of first-round buyers who never intend to drive the cars themselves. Instead, these “investors” scoop up early examples and sell them to enthusiasts willing to shell out more than the MSRP. As in the real estate business, it’s called flipping.

Nissan understands that the 2009 Skyline GT-R, reaching American dealerships soon, may be subject to this type of buying frenzy. And the company apparently does not approve. Edmunds Inside Line blog reports that Nissan PR officials have hinted at a warranty policy that voids coverage for second owners of GT-Rs who purchase the car less than one year after it was originally bought new. The company would prefer to see the car sell consistently, at dealers, around its $70,000 approximate price point. The decision is not final, but will be announced before the Tokyo auto show in late October.

Source: Edmunds Inside Line
Image: Nissan

Posted by industry at 4:45 PM in Marketing strategy

 

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