Tuesday, 10 July 2007
Ford offers dealers special-edition Shelby Mustang as incentive to sell F-Series pickups
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Ford Motor Company has reigned as the full-size truck leader for three decades, selling more Ford pickups in the last 30 years than any other nameplate. Although the Ford F-Series continues to lead the segment in 2007 over the second place Chevrolet Silverado, FoMoCo is pushing its dealers to keep pickup sales up and retain that top position. The latest incentive leverages an upcoming – and potentially very popular – Ford product: the 2009 Ford Shelby GT500 KR.
Dealers that meet or exceed their July F-Series sales goals will become eligible to receive one of 50 Shelby GT500 KRs that Ford will pass out via a lottery. On sale next spring, the GT500 KR is a variation of the Mustang delivering 540 horsepower. Only 1,000 units are scheduled for production, and they will certainly become quite desirable among Ford’s approximate 3,700 retailers in the United States. Ford calls the GT500 KR contest a piece of its “The Greatest of All Time … The Fight for F-Series Leadership” program. Through June of 2007 Ford delivered 355,438 F-Series trucks, while Chevrolet sold 310,896 copies of the newly-redesigned Silverado. Current cash incentives for consumers on the F-series total as much as $4,007.
Source: Automotive News [Subscription required]
Image: Ford media [2008 Ford F-150]
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