Monday, 31 March 2008
Mercedes opens high performance AMG retail centers, pushing new C63 model
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With the introduction of the 451-horsepower C63 AMG sedan next month, Mercedes-Benz is poised a capture high performance seeking drivers formerly captivated by BMW’s M3 and Audi’s S4 lineups of vehicles. Mercedes will open 27 dedicated AMG showrooms at existing dealerships in top selling markets, in an effort to spread the word about the AMG nameplate.
Dealers chosen to include AMG performance centers will receive special edition AMG models, as well as larger allotments of the entire lineup. These dealers will not only up marketing spend, but also send their staff to Germany for special training.
Source: Automotive News [Subscription required]
Image: Mercedes-Benz [2008 E63 AMG]
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